Large Publishing Houses Using Social Media

I recently came across a notice for Penguin USA’s new interactive website, and I must say, it looks good. However, I think they might have missed the point. Dubbed “From the Publisher’s Office,” the website includes vid/podcasts and “looks insides”, meaning a reader can read a few chapters of highlighted books. There’s only one problem— [...]

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MySpace Saves Bookstore

When blogs first arrived, I and many others thought that they were clever ways to resist the norm, or to fight “The Man.” But soon after individuals began writing for whatever personal reasons they had, corporations and businesses began to see the marketing potential of this new form of communication. At first, it bothered me [...]

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Collaborative Technology

One of the most wonderful things about being a teacher is seeing the fruits of your labour coming together in one student at the end of the term in the form of an essay or research paper. I’d like to take a little credit for the intelligent words that follow, but my student Ben Boudreau [...]

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